Jollilbee Foundation bagged the 2011 Agora Award for Outstanding Achievement in Advocacy Marketing, presented by the Philippine Marketing Association (PMA) last September.

The Foundation is recognized for its conscientious work in addressing hunger among public school pupils to help prevent dropout, and improving the pupils' ability to learn better through the Busog, Lusog, Talino (BLT) School Feeding Program. BLT has nourished over 25,000 pupils to date.

Jollibee Foundation shares the award with all the BLT partners who help ensure the success of the program, including the customers and employees of JFC.

Since 1979, the Agora Awards has recognized marketing excellence with that distinctly Filipino touch that shines and sets an inspiring example for others. Jollibee Foods Corporation (JFC) has been honored as Marketing Company of the Year while JFC Chairman and CEO Tony Tan Caktiong has been recognized for Outstanding Achievement in Entrepreneurship.