November 07, 2019

More than 10,000 individuals in earthquake-affected areas in Bansalan, Makilala, Tulunan, Kidapawan and Digos cities have been provided with food assistance through the collaboration between Jollibee Foods Corporation (JFC), Jollibee Group Foundation (JGF), partner LGUs, NGOs, JFC franchisees, and employees. We are grateful for the tireless work of our partners. We also welcome contributions from the public. All JGF’s coinbanks located in JFC stores across the country are ready to receive donations. Within JFC, the company continues to mobilize support on the ground with employees contributing through JGF’s #ShareTheJoy fundraising campaign.

Photo Credit: Ms. Tess Lao and Mr. Genry Gabayan

November 10, 2014

Report to Donors

November 05, 2014

Smallholder farmers in their vegetable plots are looking forward to a good harvest.

Smallholder farmers in their vegetable plots are looking forward to a good harvest.


In the remote town of Lemery, Iloilo, rural communities still bear the scars left by supertyphoon Yolanda. When the typhoon hit the Philippines in November 2013, up to 95% of smallholder farmers in the area were completely devastated.

A year later, many of the humble farmer’s houses still show signs of damage, their walls made of nipa are held up with scavenged wood. Fences and lamp posts along the dirt roads remain toppled and unrepaired.

But there are also some houses that bear sparkling new roofs, replacing the ones blown away by the strong winds. Land areas right beside the houses are grown with vegetables ready to be harvested and show seeds of hope.

These vegetable plots were grown through a livelihood program spearheaded by Jollibee Group Foundation (JGF). Dubbed as the Farmer Livelihood Recovery Program (FLRP), it aims to enable farmers to grow food for their family’s consumption and generate additional income. The program commenced in March 2014 and provided financing, training and marketing assistance. 702 smallholder farmers have been assisted since. Aside from Iloilo, the program was also implemented in Antique, Aklan and Cebu.

One of the farmers who benefitted from the program is Rosemarie Arante. Through the program they were able to transform idle lands near their homes, which were affected by the typhoon, into vegetable plots, planting seeds provided by JGF. “We plant different vegetables including eggplant, squash, okra, ampalaya and green beans,” said Arante.

“It’s a big help to have the vegetables for our daily meals. Instead of having to buy fish or meat, we can just harvest the vegetables for cooking,” points out farmer Fred Cabacas, the President of the local farming association.

Beyond Subsistence Farming

Other farmers were able to make small investments with their earnings and savings.

Eleanor Gonzales reported that they were able to buy piglets for fattening from the savings of the labor cash provided by JGF.

Eugenio Dable, a farmer from Bangkal, said he invested his savings in purchasing more vegetable seeds. He also planted 100 banana trees, which he expects to harvest in 6 months.

Other farmers like Aniolino Matutino likewise purchased additional seeds of squash and eggplant, which he was able to successfully grow and sell.

Iris Gulanes, Manager of Taytay sa Kauswagan Inc. (TSKI)-Community Enterprise Development Department, one of the local partners of JGF, considers the program a success.

“I’m very pleased with the outcome of the program because it’s served its purpose to provide support to the farmers after the typhoon. I consider it a bonus that some of the farmers have been able to invest their savings in other income-earning ventures,” she said.

She also cites positive changes in terms of the community’s attitudes and values. Working together has been beneficial for the community. The farmers learn from each other on how to produce a good harvest and even share surplus seeds and produce.

“Even when the initial support ended, they decided among themselves to continue planting seeds and have continued with the program on their own. Others have even diversified their crops,” said Gulanes.

While complete recovery may still be a long way ahead, the farmers are thankful that the extra income from the vegetables has been able to sustain their daily needs and finance the expansion of their livelihood activities. “Hopefully, with continued training and support, they will eventually become farming enterprises that can supply their vegetables to a steady market,” she adds.

September 04, 2014

The Farmer Livelihood Recovery Program (FLRP) of Jollibee Group Foundation (JGF) is helping farmers get back on their feet in typhoon-hit areas in the Visayas region. The FLRP began in March 2014 and is assisting 702 small-holder farmers rebuild their income through farming and livestock-raising.

In a site visit to farms in Iloilo, Aklan and Antique, farmer beneficiaries shared how the program is helping them after their livelihood was affected by typhoon Yolanda last year.

“Malaking tulong talaga ang programa na ito. Dahil sa mga nabenta kong manok, napatayo ko na ulit yung bahay namin. Nakaipon din ako ng mahigit P5,000 na pinambili ko ng semento, mga yero at iba pang kailangan,” (This program is a really big help. Because of the chickens I sold, I was able to rebuild our house. I also earned over P5,000 that I used to buy cement and other materials I needed), shared Rebecca Ortega, a farmer in Culasi, Antique, who raised and sold broiler chickens provided by FLRP.

FLRP web photo

Yung mga bakanteng lupa dito na nasalanta ng bagyo, ginawang gulayan na,” (We transformed the empty lots here which were affected by the typhoon into small vegetable gardens), said Rosemarie Arante, a farmer in Lemery, Iloilo who is now planting crops like squash and eggplant for her family’s consumption, as well as to sell to supplement their income.

The FLRP provided training and marketing assistance to farmers in the typhoon affected communities. Initial investments such as vegetable seeds, fertilizers, cash for labor,  broiler chicks, feeds and other inputs were also provided to the beneficiaries to help them generate additional income and start them off on a path to recovery.


Currently FLRP is being implemented in 4 provinces (Cebu, Aklan, Antique, Iloilo) with 3 local partner institutions (LAMAC Multi-Purpose Coop, Ahon sa Hirap Inc or ASHI, and Taytay sa Kauswagan Inc or TSKI). JGF is hoping that the income generated from the project will help the farmers continue their livelihood in the coming months.

May 29, 2014

Molocaboc Children

When Molocaboc Island was hit by Typhoon Yolanda in November last year, island life has changed tremendously. People didn’t know what to do, where to start, when to bounce back (if there is still a chance to bounce back). The challenge in school was on how to bring pupils back to school. It had been more than a week but kids weren’t back at school yet. We looked for ways on how to help parents so they can help send their kids back. It was a tough for everyone in school. Then help came in.

The Special School Feeding Program of Jollibee Group Foundation and University of St. La Salle Bacolod provided 619 pupils of Molocaboc Integrated School not only with food but lots of love and humanitarian compassion as well. Families may be able to provide food for their children even at a difficult time like a super typhoon but for institutions like Jollibee Group Foundation and University of St. La Salle Bacolod to take active part in this effort, the meaning of giving has changed. You feel loved, you feel nurtured and you see that a community is inspired.

Feeding kids thrice a week for 10 weeks was not an easy task. You needed to plan things out very well, advocate vigorously and invest extra time and effort to ensure that everything went well. This especially challenged me considering that Molocaboc Integrated School has the most number of recipients compared to most school feeding beneficiaries. I had to make sure that every major stake holder in school: teachers, parents, local officials, DepEd personnel, participate in this effort. By God’s grace and through the encouragement of the project lead Ms. Katherine Maguad and her team of esteemed young men and women from University of St. La Salle Bacolod, the school has successfully implemented the 10 week Special Feeding Program for the Yolanda-affected schools.

The school is also grateful to the Sagay City Nutrition Council headed by Ms. Vice Tajanlangit and to Ms. Grace Lanutan of DepEd Health and Nutrition Section for their commendable effort at ensuring that food supplies reach to the recipient schools. Most importantly, we sincerely thank the parents who devoted much of their home time to help us prepare the food and ensure that the kids are fed.

Roger Rochar

Mr. Roger Rochar, Principal
Molocaboc Integrated School
Sagay City, Negros Occidental

Jollibee Group Foundation is supported by the following brands under the Jollibee Foods Corp.