JFC STRIKES GOLD AT ANVIL AWARDS
Jollibee Foods Corporation (JFC) took home a total of seven (7) awards, including three Gold Anvils for programs under its Jollibee Group Foundation (JGF), in the recently concluded Anvil Awards. The company was recognized for continuously promoting positive social values across the country.
The award-winning JGF programs were: Busog, Lusog, Talino School Feeding Program, which provided nutritious lunch meals for the most undernourished pupils in partner schools to facilitate more effective learning; and Farmer Entrepreneurship Program, which linked smallholder farmers with the supply chain of JFC to promote inclusive business growth. JGF also won for its “Stories of Change” videos, which shared the compelling stories of partners behind the success of JGF’s programs.
Established in 2004, JGF has remained true to its mission to implement community programs that create sustainable impacts and promote Jollibee’s values of excellence, humility, honesty, and integrity.
Another winning campaign of JFC is for its proudly-Filipino brand, Greenwich Pizza, which received accolades for the #UltimateBandkada Search, a competition that required groups to mash different musical styles together to form a barkadasong, in celebration of camaraderie and collaboration in the face of diversity.
Far from its roots as a simple over-the-counter pizza store back in 1971, Greenwich Pizza has grown into one of the largest and most loved pizza chains in the country today.
The company’s flagship brand, Jollibee, also reaped awards for its recognition of Filipino families’ roles in values formation through the Jollibee Family Values Awards, and for the opening of its 900th store in Palo, Leyte, a milestone for the company.
One of the Philippines’ top companies since the 1980s, the Jollibee brand has grown far beyond its roots as an ice cream parlor in the 1970s, maturing into the largest and most popular fast food chain in the country.
Dubbed as the “Oscars” of the local PR industry, the Anvil Awards is the annual recognition bestowed by the Public Relations Society of the Philippines upon shining examples of marketing, public relations, and corporate communications excellence.