Jollibee and Chowking: Big Winners at the Asian CSR Awards
Not only are Jollibee and Chowking known for their great tasting food, but now, Asia knows that these two mega brands under the Jollibee Foods Corporation are both leaders in corporate social responsibility.
Last September 26, 2006, Jollibee and Chowking were each presented with a Merit Award at the Asian CSR Awards held at the Crown Plaza Hotel. Out of 178 entries from 14 countries, Jollibee and Chowking garnered first-runner up accolades for their CSR programs.
The Merit Award under the Concern for Health category was given to Jollibee for its Deaf Employment Program—a program that has had over 300 hearing impaired trainees in the past eight years at selected Jollibee stores, while Chowking emerged as a Merit Awardee under the Best Workplace Practices category for its Cooks’ Certification Program.
For Jollibee, implementing the Deaf Employment Program not only allowed them to provide equal opportunity to the differently-abled, it has also given them the opportunity to pass on valuable skills to help the hearing-impaired assimilate into the mainstream workplace much more easily. Today, many program members still continue to be part of the Jollibee family, while others have pursued entrepreneurial endeavors—a path inspired by learning and working with Jollibee. It is JFC’s plan to spread this Deaf Employment Program to the other SBUs in the following years and begin employing the hearing-impaired at all company-owned stores.
Meanwhile, Chowking’s five-year-old Cooks’ Certification Program was initially created to win customer loyalty to the consistency of the taste of Chowking products. Today, with some 2,600 cooks certified, it is no longer just the customers who are benefiting from the program. Many of the cooks enrolled in the program only had a high school level education, but thanks to the Cooks Certification Program, these same cooks have become more employable and even get pirated for overseas jobs. Chowking has proven that the great tasting food and a customer-first attitude are not only good for the company, but also for the employees benefit by building their capabilities and their prospects for a brighter future.