Jollibee Foods Corporation's CSR Programs
(Published in Philippine Daily Inquirer last 27 January 2009)
Jollibee Foods Corporation (JFC) espouses the principle of shared value in its corporate social responsibility (CSR) activities. As a company in the food industry, JFC through its CSR arm, the Jollibee Foundation, implements programs that address access to education, livelihood development, leadership development and disaster response, issues that are also of relevance to the company’s core business.
Jollibee Foundation’s Busog, Lusog, Talino (BLT) brings together local education stakeholders and JFC employee volunteers to mitigate hunger and undernourishment, widely attributed causes of school attendance decline and drop-out among lower grade pupils. Daily lunch is provided to below normal weight-for-age Grades 1 & 2 pupils with food prepared by parent groups following menus developed by Jollibee Foundation. The parents also attend seminars on food safety, cooking, health and nutrition. For SY 2008-2009, BLT is being implemented in 54 public elementary schools benefiting 1,822 pupil beneficiaries. Pupils exhibit marked improvements in weight and attendance while their parents show improved budgeting and menu preparation skills as well as knowledge on nutrition.
Aside from education, Jollibee Foundation also has initiatives in livelihood, leadership development and provides assistance in times of calamities.