Two Jollibee Group Foundation Programs recognized in 2014 Asian CSR Awards
Two programs of the Jollibee Group Foundation (JGF) bagged awards at the 2014 Asian CSR Awards. JGF’s Busog, Lusog, Talino (BLT) School Feeding Program won the award for Education Improvement while the Farmer Entrepreneurship Program (FEP) won for Poverty Alleviation. The programs bested 109 other entries from 12 Asian countries.
Now on its 12th year, the Asian CSR Awards, presented by the Asian Institute of Management (AIM), honors Asian organizations whose program achieves excellence in terms of services to stakeholders and innovative sustainable solutions to pressing social challenges. According to AIM, JGF is the first organization to win two awards in the same year.
President Benigno Aquino III, handed out the awards on September 3, 2014 during the Gala Dinner and Awards Night of the 2014 Asian Forum on Corporate Social Responsibility (AFCSR) held at the Rizal Grand Ballroom in Shangri-la Hotel Makati before an audience of senior executives and professionals from government, business, and civil society. JFC and JGF Chairman of the Board, Mr. Tony Tan Caktiong, and JGF President, Ms. Grace Tan Caktiong, received the awards together with JFC Directors Chief Justice Art Panganiban and Mr. Washington SyCip.
“We are truly honored and humbled by these awards. We celebrate cognizant of the fact that this would not have been possible if it were not for the commitment and hard work of our partner agencies coming from schools, community-based organizations, NGOs, local government units, government agencies, academe, international and local development organizations and most importantly our partner-beneficiaries across the country,” Ms. Grace Tan Caktiong said.
JGF is the social responsibility arm of Jollibee Foods Corporation, the largest restaurant company in the Philippines, operating the brands Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal and Burger King. JGF implements and sustains food-related programs for the community in alignment with Jollibee Foods Corporation’s vision of spreading the joy of eating to everyone.
JGF’s partners have enabled the foundation to maximize the reach of its programs. By 2014, BLT has reached more than 100,000 pupils from 1,100 schools in more than 190 cities and municipalities. FEP, on the other hand, has assisted more than 900 farmers from 22 cities and municipalities by collaborating with more than 40 partners.
“We are very grateful to have had the chance to work with partners who share our desire to help communities become self-sufficient and sustainable. We share the awards with all of our partners,” Mr. Tony Tan Caktiong reiterated.
Since 2007, JGF’s BLT School Feeding Program has helped communities address hunger among undernourished public school pupils. The program supports 120-day feeding for the 40 most undernourished pupils within the school year in partner schools, to help them stay in school and learn better. Reports indicate that on the average 80% of BLT pupils gain normal Body Mass Index level after the feeding cycle.
FEP, which was launched in 2008, aims to improve small farmers’ income by linking them to the supply chain of institutional markets such as JFC. The program has assisted various farmer groups to develop market-oriented agricultural skills and the capability to deliver to JFC and other institutional buyers such as, supermarkets, and food processors. By directly selling to institutional buyers, farmers expand their markets and earn more profit, some at even five (5) times higher compared to what they would have earned if only through traditional means.
As JGF celebrates its 10th year milestone in 2015, looking back, Ms, Tan Caktiong said, “It is good to pause and reflect on the events that have led JGF to the point now and determine more strategies to sustain the gains of these programs and continue the scale up. As our programs are built on partnerships, we truly welcome more people and organized groups to join hands with us and become part of the solution.”